Social Traffic

Instagram sent you the customer. Its browser may be costing you the sale.

When someone taps your link from Instagram, TikTok, or Facebook, they don't open their real browser — they land inside the app's own cramped in-app browser. It breaks things: features misbehave, mic access is often blocked, and the visitor bounces without you ever knowing why. Maya recognises that environment and handles it — it still captures the lead there, and helps the visitor move into a proper browser so the journey can continue.

Last updated 2026-07-16

Where a normal widget stops in an in-app browser

Most widgets and voice tools simply go dead inside an Instagram or TikTok in-app browser — on many Android in-app browsers the microphone is blocked outright, so a voice widget can't even start. The visitor you paid for with a reel or an ad lands, the thing that was supposed to catch them doesn't work, and they leave. Most business owners don't even know this leak exists, because it happens silently, off to the side of their analytics.

Maya is built for exactly this blind spot. A normal widget is a shop door that's locked when the customer arrives from social; Maya is the greeter who notices they came in the awkward side entrance, still takes their details, and shows them to the real front door. It's the difference between a bounced tap and a captured lead — on the traffic you're already paying to create.

What Maya does for social traffic

It recognises the in-app browser and still captures the leadwhen a visitor arrives inside Instagram's, TikTok's, or Facebook's in-app browser, Maya detects the environment and, even where voice is blocked, captures the lead by text — name, need, contact — so the tap you paid for doesn't vanish. This is the leak almost every other widget silently loses.

It helps the visitor into a real browser to keep goingMaya recognises when the visitor is stuck in the cramped in-app view and helps them move to a proper browser, where the full experience — including voice on real browsers and iPhone — works. The awkward side entrance stops being a dead end.

It greets the social visitor in their own languagesocial traffic is global — a reel travels. Maya greets each visitor in their own language from the first word, so the international tap from your viral post doesn't hit a language wall on top of the browser wall.

The lead you get is the meaning, not just an emailinstead of an anonymous bounce from a social tap, you get "came from your TikTok, wants the product in the video, asked about shipping to Ireland" — a lead you can actually follow up on and attribute to the content that earned it.

What happens when Maya doesn't know the answer?

Even under these constraints, Maya stays honest. It checks its answers against your approved content before responding, and when it can't verify something — or when the in-app environment is limiting what it can do — it says so, captures what it can, and offers the visitor the right next step rather than guessing.

What that means for you: You never trade reliability for reach. Honest limit — stated plainly because it's the crux of this page: voice works on every real browser and on iPhone; on many Android in-app browsers the microphone is blocked by the app, so there Maya falls back to text capture and the browser hand-off rather than voice. It does not claim to "work everywhere" — it claims to catch the lead where other widgets go dead, and to move the visitor somewhere the full experience works.

Why do Instagram and TikTok links hurt my conversions?

Taps from those apps open inside the app's own in-app browser, not the visitor's real browser. In-app browsers frequently break site features and often block microphone access, so voice widgets can't start and some interactions fail. The visitor bounces, and because it happens inside the app it's easy to miss in your analytics. It's a real, common, and largely invisible leak on social traffic.

How does Maya still capture the lead in an in-app browser?

Maya detects the in-app environment and, even where voice is blocked, captures the lead by text — the visitor's name, what they want, and their contact — then helps them move to a proper browser where the full experience (including voice on real browsers and iPhone) works. So the social tap you paid for becomes a captured lead instead of a silent bounce.

What does it cost, and how does it install?

Priced by plan, with a free trial. One script tag (or a one-click install on the major platforms), live in about ten minutes. For a business driving traffic from Instagram, TikTok, or Facebook, the leads recovered from in-app bounces are often where it pays for itself.

Tap through and see it catch you — Maya answers live on our homepage. See also greeting visitors in their language, how Maya captures leads and Maya's plans.