Website translation without a translator app

The cost of a site in one language

• A visitor who lands on a page in a language they do not read has three options: reach for the browser's translate button, hunt for a flag menu, or leave.
• The usual fix is a translation app plus a translated copy of every page, and then the owner keeps each copy in step with every price, opening hour and offer that changes.
• Even with a translated page, the visitor still has nobody to ask. Their question about the lake tour or the delivery time goes unanswered in their own language.

What Maya does instead

Maya sits on your site as the assistant visitors talk to. Language is one of the things she handles for them, so the visitor never has to find a menu or install anything.

• Greets the visitor in their browser's language and answers in the language they write or speak, in 70+ languages.
• When the visitor asks to read the site in their language, translates the page they are on, and keeps translating each page they open for the rest of that visit.
• Labels the translated page "Translated by Maya", with a "Show original" button that puts back your exact text in one tap.
• Keeps talking with the visitor while they read, so the page and the conversation stay in the same language.
• Covers 39 languages for page translation, including right-to-left languages such as Arabic and Hebrew, which are shown right to left.

Your own languages come first

Maya never replaces a translation your team wrote. When a visitor asks for a language, she works down this list:

1. Your own language versions come first. If your site has a version in the visitor's language, Maya switches to it with your site's own language switcher.
2. If the site has no switcher but links to its other-language versions, she follows those links.
3. If your site has no version in that language, Maya translates the page in place for that visitor.

What you no longer need

• A separate website-translation app, and the extra install, account and bill that come with it.
• A translated copy of every page to maintain. Maya translates for the visitor who asks, so there is no second version of your site to keep up to date.
• A flag menu for every language your visitors might read. They ask Maya in their own words, by voice or text.
• Guessing which languages to translate first. The languages that matter are the ones your visitors actually ask for.

What stays in your hands

• Translation is per visitor, in their browser. Your site's own code and pages are not rewritten.
• Your language versions always come first, and "Show original" puts your exact text back at any moment.
• It is on by default and you can switch it off in Settings, under Widget.
• The first translation of a page is saved, so the next visitor to the same page in the same language gets it straight away.
• Search traffic in a language comes from pages in that language. If you want it, publish those pages on your site, and Maya will use yours first.

Set up

Maya installs with one script tag, a WordPress or WooCommerce plugin, or the Shopify app, and page translation comes with her on every plan. The integrations page shows how each platform installs, and the multilingual assistant page covers the languages in more detail.